Case Study: University of Waterloo achieves 23,500+ student registrations for virtual recruitment with Accelevents

How University of Waterloo Reached 23,500+ Students Using Accelevents for Multiple Recruitment Events

University of Waterloo, a public research university in Ontario with 42,000+ students, needed a virtual solution in early 2020 to replace large in-person undergraduate recruitment events while preserving networking, presentations, branding, easy registration, and flexible pricing. They chose the Accelevents all-in-one events platform to meet those requirements.

Accelevents delivered a customizable virtual environment—using Lounges, an Expo Hall, and Breakout Sessions—for events like the Waterloo Virtual Fair, Open Houses, and You@Waterloo Day, supporting audiences from 60 to nearly 5,000 simultaneous attendees. The partnership produced measurable results: 23,500+ registrants, 13,756 attendees, and 192 presentations, plus more than 1,500 students reached through weekly virtual tours over nine months, demonstrating Accelevents’ impact on recruitment.

University of Waterloo

Pamela Hurvid

Campus Engagement Specialist