Case Study: Portable Boosts Brand Awareness with Accelevents

How Portable's Virtual Event Attracted 800 Registrants in 3 Weeks

Portable, a technology company and ELT platform, wanted to build brand awareness beyond Ethan Aaron’s existing LinkedIn audience and informal events. With a small marketing team, limited resources, and just three weeks to launch something impactful, the team needed a fast, cost-efficient way to reach data professionals and create a more polished event experience than a standard Zoom meeting.

Portable partnered with Accelevents and used its virtual event platform, along with support, chat, recording, and analytics features, to host a four-hour event with 20 speakers. The event attracted over 800 registrants and 200 product sign-ups in three weeks, while Accelevents’ analytics helped Portable track attendance and engagement, repurpose content, and make data-driven decisions for future events.

Portable

Ethan Aaron

Chief Executive Officer