Case Study: Club Ichi drives 513 registrations and membership growth with Accelevents

Club Ichi Telethon The Inside Story of an Ambitious Membership Drive

Club Ichi, a professional network for B2B event marketers, wanted to grow its community through an ambitious 12-hour virtual telethon membership drive. Using Accelevents’ virtual event platform, the team needed a way to manage a packed agenda, coordinate 75+ speakers, and keep attendees engaged across 57 sessions.

Accelevents helped Club Ichi build and run the event with an easy Agenda Builder, speaker management tools, Snöball-powered social sharing, and on-demand session recordings for unlimited post-event viewing. The telethon generated 513 registrants, featured 75+ speakers across 57 unique sessions, and supported membership conversions through integrated calls to action and visible website links throughout the broadcast.

Club Ichi

Liz Lathan

Chief Community Officer