Case Study: Black Rifle Coffee Company achieves data-driven marketing success with Accelerize 360 and Salesforce

Black Rifle Coffee Company boosts email deliverability above 99% with Accelerize 360

Black Rifle Coffee Company, a veteran-founded coffee retailer, faced challenges in maximizing its marketing engagement due to API limits and scaling issues with previous tools like HubSpot. To build a data-driven marketing engine, they partnered with Accelerize 360 and chose to implement the Salesforce platform.

Accelerize 360 provided a solution using Salesforce Marketing Cloud, consolidating the tech stack and enabling omni-channel marketing. The results included unified customer data free of duplicates, a 99%+ email deliverability rate with higher open rates, and the ability to create automated, data-driven marketing workflows based on customer service interactions.

Black Rifle Coffee Company