Case Study: Cisco improves customer engagement and campaign effectiveness with Accelerite ShareInsights

How Accelerite ShareInsights enabled Cisco to factor in multiple customer touchpoints and enhance marketing campaign effectiveness

Cisco, a global leader in IT and networking, needed a better way to use the massive amount of customer, product, and telemetry data it already had for marketing. Working with Accelerite, Cisco looked to move beyond CRM-only targeting and improve campaign timing, relevance, and customer engagement using Accelerite ShareInsights.

Accelerite implemented ShareInsights to combine data from multiple enterprise systems, including support tickets, contracts, ERP, product usage, web analytics, and telemetry, using drag-and-drop tools that reduced IT dependency. The platform enabled reusable segmentation templates, churn and lifetime value scoring, and more collaborative campaign execution, helping Cisco increase click-through rates, open rates, and conversions; annual contract renewals rose 12% and average deal size increased 15%.

Cisco