Case Study: Largest International Cable TV Company boosts ad conversions with Accelerite ShareInsights

How a cable TV company helped advertisers and channels identify prime ad spots on TV

Largest International Cable TV Company, one of the largest international cable TV providers serving nearly 29 million customers, wanted to create new monetization opportunities by giving TV channels and advertisers insights into the best time slots for promos and ads. Faced with more than 500 GB of viewership data daily from panels, set-top boxes, and smart TVs, the company needed a single-platform solution to analyze data in real time and compete with pure-play panel analytics providers. Accelerite’s ShareInsights was used to help address this challenge.

With Accelerite ShareInsights, analytics managers gained self-service big data analytics capabilities to build reusable dashboards, process multi-source viewership data, and apply machine learning to predict promo conversion rates. The solution enabled quick dashboard creation without downtime and simplified complex metrics like cumulative reach and unique viewers. As a result, Largest International Cable TV Company launched a new business line, advertisers saw a 25% increase in ad viewership, and television channels achieved a 30% increase in promo conversion rates.