Case Study: VistaPrint cuts affiliate costs 23% with Acceleration Partners' incrementality scorecard

VistaPrint cuts affiliate costs by 23% with Acceleration Partners

Vistaprint, a global web-to-print e-commerce company, needed to prove the true value of its affiliate channel and ensure its investment was driving genuine, incremental revenue. To meet this challenge, they partnered with vendor Acceleration Partners to build a bespoke framework for measurement.

Acceleration Partners implemented a customized incrementality scorecard featuring a proprietary calculator to assess partner value. This solution analyzed key data points to guide budget allocation and optimize partnerships. The strategy delivered significant results for Vistaprint, including a 2% increase in revenue alongside a 23% reduction in affiliate costs and a 33% decrease in the average cost per action.

VistaPrint