Case Study: TUI UK boosts incremental voucher bookings by 141% with Acceleration Partners and impact.com

TUI UK increases top-tier bookings by 141% with Acceleration Partners

TUI UK, one of the world's leading tourism and leisure groups, collaborated with Acceleration Partners and impact.com to address a challenge within its affiliate program. The goal was to advance its approach to measuring incremental growth, specifically to measure and reward voucher partners for performance beyond their traditional lower-funnel activity.

Acceleration Partners implemented a data-driven strategy that introduced new commission tiers to incentivize incremental bookings. This solution delivered significant measurable impact: total booking conversions from incremental voucher partner tiers increased from 37% to 60%. Furthermore, by rewarding partners with higher commission rates, Acceleration Partners helped TUI increase bookings from the top payout tier by 141%, aligning investment with program goals and setting a new industry standard.

TUI UK