Case Study: Purple Carrot achieves 68% more orders with Acceleration Partners

Purple Carrot grows orders 68% with Acceleration Partners

Purple Carrot, a plant-based meal kit company, was facing diminishing returns from its primary marketing channels and high customer acquisition costs. To diversify its marketing mix, it sought to launch its first affiliate program with the help of vendor Acceleration Partners and the Impact Partnership Cloud™ platform. Their challenge was to develop a program that moved beyond basic coupon sites to partner with high-value, top-of-funnel affiliates.

Acceleration Partners implemented a solution by building a robust network of content, loyalty, and tech partners. They used the Impact platform's Dynamic Payout capability to reward partners for introducing new audiences and employed blocking features to ensure compliance with tax laws. This strategy resulted in a 68% increase in orders and a 30% increase in ROAS quarter-over-quarter, successfully stabilizing Purple Carrot's growth.

Purple Carrot