Case Study: Pura Vida Bracelets doubles affiliate revenue with Acceleration Partners

Pura Vida Bracelets doubles affiliate revenue and saves $19K with Acceleration Partners

Pura Vida Bracelets, a hand-crafted bracelet and jewelry brand, partnered with vendor Acceleration Partners to manage its affiliate marketing program. Their challenge was to double their prior year's revenue and have 8-10% of that revenue driven through their affiliate marketing channel.

Acceleration Partners implemented a multi-channel approach for Pura Vida Bracelets, focusing on recruiting high-quality, brand-aligned affiliate partners. Their strategy included optimizing top coupon, deal, and loyalty partners with exclusive offers while carefully monitoring performance data and removing unapproved coupon codes. As a result, Acceleration Partners helped the client double their affiliate program revenue, save over $19,000 in publisher commissions, and donate $1.5 million to charity partners from the revenue.

Puravida Bracelets