Case Study: NURX reaches 154% of new order goal with Acceleration Partners and impact.com

NURX reaches 154% of new orders goal with Acceleration Partners

NURX, a personalized healthcare company, faced a challenge when regulatory changes forced them to switch their affiliate program from a cost-per-action to a cost-per-click payout model. They needed to migrate to a more sophisticated affiliate network and technology to support this complex new setup while moving existing partners and onboarding new ones. They turned to their partnership marketing agency, Acceleration Partners, for a solution.

Acting on Acceleration Partners' recommendation, NURX migrated their program to the impact.com platform. Acceleration Partners managed the smooth transition of all existing partners while using the platform's tools to recruit new, high-performing affiliates. This approach allowed for strategic commissioning and budget protections. As a result, Acceleration Partners helped NURX migrate 100% of order-driving partners in one week and achieve 154% of their new order goal in the first month.

NURX