Case Study: Noom boosts UK sign-ups and brand awareness with Acceleration Partners

Noom boosts UK sign-ups 267% with Acceleration Partners

Noom, a global health and fitness company, faced the challenge of expanding its brand awareness and customer acquisition in the United Kingdom, where its presence was not as robust as in the U.S. To achieve this growth in a new market, they partnered with vendor Acceleration Partners to differentiate their unique weight-loss program from competitors.

Acceleration Partners implemented an upper-funnel strategy by negotiating a content partnership with The Independent. This involved providing fresh content for use in newsletters and social promotions, which successfully drove native traffic. This approach resulted in a 267% increase in year-over-year sign-ups and generated over 17,000 clicks and 2,600 UK enrollments in 2021, making The Independent a top-three partner for Noom.

Noom