Case Study: a luxury jewelry retailer achieves 3:1 ROAS with Acceleration Partners' performance PR partnership program

Luxury Jewelry Retailer achieves 3:1 ROAS with Acceleration Partners

Acceleration Partners collaborated with a luxury jewelry retailer to address the challenge of aligning its affiliate program more closely with its brand, moving away from a promotional strategy. The goal was to launch a content-only partnerships program to drive incremental traffic beyond social media and ambassador channels.

The solution was a performance PR program involving a long-term editorial strategy. Acceleration Partners identified high-end publications like Conde Nast titles, focusing on curated listicles that were optimized for search and updated regularly. This approach delivered strong results, including a 3:1 return on ad spend from listicles and a 1.9:1 ROAS from general article inclusions.