Case Study: Lulus achieves 94% higher incremental ROAS with Cardlytics and Acceleration Partners

Lulus boosts incremental ROAS 94% with Acceleration Partners

Lulus, a California-based fashion retailer serving millions worldwide, wanted to use its affiliate marketing program to drive new, incremental customer acquisition and leverage more analytics. They partnered with their affiliate marketing agency, Acceleration Partners, to combat competitive pressure and increase their market share.

Acceleration Partners introduced the Cardlytics platform to Lulus' strategy. Using Cardlytics' insights and bank partnerships, Acceleration Partners developed new recruitment and optimization strategies. This approach resulted in a 326% quarter-over-quarter increase in sales and a 94% increase in incremental return on ad spend (ROAS), leading Lulus to extend the partnership with Acceleration Partners into 2023.

Lulus