Case Study: Leesa achieves 200%+ ROAS growth with Acceleration Partners

Leesa boosts ROAS 200%+ with Acceleration Partners

Leesa, a global online mattress retailer, faced declining performance in its affiliate program after moving marketing in-house and then outsourcing to a smaller agency. The program suffered from a lack of strategic expertise and global resources, leading to decreased revenue and return on ad spend. They returned to Acceleration Partners for help relaunching and managing their affiliate marketing.

Acceleration Partners conducted a full program audit and implemented data-driven solutions, including moving to last-click attribution and optimizing creatives with top partners. The vendor's strategic approach and dedicated global resources delivered significant results, including a 200%+ increase in ROAS and a 7.6% month-over-month traffic increase for Leesa.

Leesa