Case Study: Le Col achieves 282% affiliate revenue share growth with Acceleration Partners

Le Col grows affiliate revenue share 282% with Acceleration Partners

Le Col, a cycling apparel brand, sought to scale its affiliate marketing program to drive global growth and increase brand awareness. They partnered with the vendor Acceleration Partners to manage and strategically expand their affiliate efforts as they entered new international markets.

Acceleration Partners implemented a tailored global strategy for Le Col, which included platform optimizations using Awin, partner diversification, and targeted reward strategies with high-intent user groups. This solution transformed the affiliate program into a core revenue driver, delivering a 282% increase in affiliate revenue share over six years. The program also significantly boosted new customer acquisition, with a 67% increase year-over-year in the US and a 51% increase in the UK.

Le Col