Case Study: Le Col drives affiliate channel growth with Acceleration Partners

Le Col boosts affiliate sales 205% with Acceleration Partners

Le Col, a premium British cycling apparel brand, faced challenges with its underperforming affiliate program, particularly low partner activation rates. They partnered with Acceleration Partners to accelerate growth through targeted partner recruitment and reactivation, aiming to increase sales-active partners and boost order volume from the affiliate channel.

Acceleration Partners implemented a streamlined recruitment and activation strategy, performing a competitor analysis to identify top-tier partners and launching a new product feed to attract diverse partner types. This approach resulted in a 150% year-over-year increase in active affiliates and a 205% month-over-month increase in sales via the affiliate channel, making it one of the brand's top-performing marketing channels.

Le Col