Case Study: DAZN achieves 7.2x ROI and recruits 124+ publishers with Acceleration Partners

DAZN recruits 124+ publishers and drives 7.2x ROI with Acceleration Partners

DAZN, a British sports streaming service, needed to expand its presence in the competitive U.S. market and grow its subscriber base. To achieve this, they partnered with Acceleration Partners to rebuild and optimize their U.S. affiliate program, aiming to transform it into a scalable acquisition channel.

Acceleration Partners implemented a holistic strategy that included recruiting over 124 new publishers, optimizing partner incentives, and improving program infrastructure. This approach delivered a 7.2x return on investment and a 78% publisher activation rate in just three months, securing strong editorial placements and significantly driving subscription growth for DAZN.

DAZN