Case Study: Blurb achieves higher ROAS and incremental sales with Acceleration Partners

Blurb boosts ROAS and drives 361% YoY revenue growth with Acceleration Partners

Blurb, a self-publishing platform, faced a challenge after changing its affiliate program to only commission sales from new customers, which caused its top loyalty partners to leave. Their vendor, Acceleration Partners, was tasked with helping the brand reach its ROAS goal under this new structure.

Acceleration Partners implemented a strategy to onboard select coupon partners at a lower commission rate. This solution drove significant new customer acquisition, resulting in a 361% year-over-year revenue increase. The vendor helped Blurb reduce commission expenses by 50% and nearly triple the projected ROAS for some partners.

Blurb