Case Study: Blenders Eyewear achieves 4059% ROAS with Acceleration Partners

Blenders Eyewear drives 4059% ROAS with Acceleration Partners

Blenders Eyewear, a direct-to-consumer brand, was concerned that its lack of an affiliate program would negatively impact its long-term growth potential. To expand its customer base and drive incremental sales, it partnered with Acceleration Partners to launch a new affiliate program.

Acceleration Partners launched the program by carefully recruiting loyalty, coupon, and content affiliates aligned with the brand. They implemented a unique tracking protocol to safeguard against contribution hijacking and ensure sales credit was properly assigned. As a result, Acceleration Partners helped Blenders achieve a 4059% ROAS, with the affiliate channel now making up over 9% of the company's internal e-commerce revenue.

Blenders Eyewear