Case Study: Best Western GB boosts ROAS by 1804% with Acceleration Partners and Awin

Best Western GB boosts ROAS 1804% with Acceleration Partners

Best Western GB, an organization with over 250 independently owned and managed hotels, faced significant post-pandemic budget cuts across its marketing channels, including its affiliate program. To drive cost-effective growth and reach new audiences with a reduced budget, they enlisted the help of vendor Acceleration Partners (AP) and the Awin affiliate marketing platform.

Acceleration Partners implemented a strategic approach focused on activating high-traffic partners, recruiting new travel-specific content publishers, and leveraging Awin's tools for a product feed and streamlined communications. This strategy generated exceptional results, including £1.7 million in revenue, a 4.63% CPA, and an 1804% ROAS, significantly exceeding all goals. AP's work also drove a 261% increase in revenue from the key 18-24-year-old demographic.

Best Western GB