Case Study: Allbirds achieves 371% revenue growth with Acceleration Partners

Allbirds boosts revenue 371% with Acceleration Partners

Allbirds, a company that develops apparel and footwear from natural materials, faced challenges with its two-year-old influencer program. The program suffered from an infrequency of posts, a large revenue gap where only a few creators generated most sales, and a lack of internal resources to manage it. Allbirds partnered with Acceleration Partners (AP) to address these issues and improve the quality and volume of influencer content.

Acceleration Partners implemented an always-on influencer strategy using the GRIN platform. They proactively recruited high-performing influencers and revamped the incentive model with a tiered structure to encourage more consistent content and sales. This solution led to a +371% increase in revenue year-over-year, a +410% increase in conversions, and the addition of 498 new influencers to the program.

Allbirds