Case Study: a mattress retailer achieves 160% incremental ROAS with Acceleration Partners

a mattress retailer achieves 160% incremental ROAS with Acceleration Partners

Acceleration Partners helped a mattress retailer address the challenge of capitalizing on top-of-funnel affiliate partnerships. The retailer needed to analyze how third-party review sites impacted customer conversions and required creative thinking on how to work with and pay these nontraditional SEM partners for long-term benefit.

The solution from Acceleration Partners involved recalibrating a specialized incrementality scorecard to assign a higher weight to top-of-funnel partners. They shifted payment models for two main partners to Cost-Per-Click and implemented first-click attribution. As a result, the mattress retailer achieved a 160% incremental ROAS, a 15% increase in conversion rate, and generated $1.44M in incremental revenue in a single quarter.