Case Study: a large mattress retailer optimizes affiliate incrementality with Acceleration Partners

a large mattress retailer boosts ROAS by $1.07 with Acceleration Partners

Acceleration Partners worked with a large mattress retailer that sought to optimize incrementality in its affiliate program but lacked a clear definition for it and an efficient means of measurement. The client was particularly hesitant to work with coupon and deal partners due to a perception that they would not drive incremental value.

Acceleration Partners collaborated with the retailer to define incrementality and built a custom data dashboard synced to their Impact Partnership Cloud platform to measure performance. This allowed them to optimize partnerships and renegotiate cost structures. As a result, Acceleration Partners helped the client achieve a 103% revenue goal attainment, a 40% year-over-year revenue increase, and a $1.06 six-month ROAS increase.