Case Study: a large global retailer drives revenue growth with Acceleration Partners' BNPL partner strategy

a large global retailer drives $46M in BNPL revenue with Acceleration Partners

The large global retailer sought to expand its customer base to target millennial and Gen Z women, a key demographic previously unengaged. To achieve this tremendous growth, the retailer partnered with Acceleration Partners and its affiliate marketing services to develop a data-driven strategy.

Acceleration Partners recommended engaging Buy Now Pay Later (BNPL) partners and shifting from a traditional commission model to include flat fees. This approach successfully negotiated media placements, driving $46 million in revenue from all BNPL partners, with 49% coming from millennials. Acceleration Partners helped the retailer secure a 37% revenue increase with one U.S. BNPL partner and an $800% increase in media for Q3.