Case Study: Veterinary Emergency Group increases calls and store visits with Accelerated Digital Media

Veterinary Emergency Group boosts store visits 46% with Accelerated Digital Media

Veterinary Emergency Group (VEG), a national network of animal emergency clinics, faced the challenge of driving more relevant traffic to its in-person locations through its Google Ads account. Their vendor, Accelerated Digital Media (ADM), aimed to transition the account from a broad, generic keyword strategy to one more focused on high-intent, location-based searches to increase clinic visits and calls.

ADM's solution involved restructuring campaigns to use more specific, location-based keywords like "emergency vet near me" and segmenting ad groups by match type to eliminate irrelevant competitor traffic. This narrower approach to non-branded search, implemented by Accelerated Digital Media, resulted in a 59% year-over-year increase in calls and a 46% increase in store visits for VEG.

Veterinary Emergency Group