Case Study: Urgent Care Network boosts patient interest and new-patient exposure with Accelerated Digital Media

Urgent Care Network boosts patient interest 40% with Accelerated Digital Media

Accelerated Digital Media partnered with Urgent Care Network, a company operating hundreds of in-person healthcare clinics focused on serving rural communities. The challenge was that the client's fragmented and unstandardized Meta Ads account was causing missed opportunities. ADM needed to build a new, segmented approach to improve control, efficiency, and performance, with a focus on increasing ad visibility and site traffic to drive patient exposure and interest.

The solution implemented by Accelerated Digital Media was a complete account restructure, organizing care lines at the campaign level with location-specific ad groups. This highly-segmented Facebook Ads structure enabled better reporting and faster optimizations. The results were highly successful, leading to a 40% increase in patients showing interest online and a 92% increase in exposure to new patients.

Urgent Care Network