Case Study: Tracksmith boosts winter awareness and sales with Accelerated Digital Media's YouTube advertising

Tracksmith increases purchases by 38% with Accelerated Digital Media

Tracksmith, a premium running apparel brand, faced the challenge of increasing brand awareness and driving sales during the slower winter season across US and UK markets. They partnered with Accelerated Digital Media (ADM) to use YouTube advertising to efficiently boost recognition and encourage future purchases.

Accelerated Digital Media implemented targeted Video Reach campaigns on YouTube, using specific audience segments and excluding past customers to reach new potential buyers. This strategy from ADM resulted in a 38% increase in purchases, a 30% improvement in cost per acquisition, and a 45% rise in organic revenue, successfully offsetting seasonal declines.

Tracksmith