Case Study: Tracksmith boosts Meta ROAS with Accelerated Digital Media

Tracksmith boosts ROAS by 24% with Accelerated Digital Media

Tracksmith, an independent running brand, was struggling to make Meta an effective part of their marketing program. Their campaigns, managed by Accelerated Digital Media, were optimizing for "Add to Cart" conversions, which was causing their Meta-attributed ROAS to fall short of brand goals and cap their ability to scale.

Accelerated Digital Media analyzed Tracksmith's conversion data and determined there was enough purchase volume to optimize campaigns for that final conversion instead. By reconfiguring the campaigns to optimize for purchases, ADM helped Tracksmith achieve a 24% increase in ROAS, a 7% increase in revenue, and a 14% increase in average order value, justifying their continued spend on the platform.

Tracksmith