Case Study: Tracksmith achieves 165% higher ROAS with Accelerated Digital Media's Advantage+ DPA campaigns

Tracksmith boosts ROAS 165% with Accelerated Digital Media

Tracksmith, an athletic brand selling high-performance running gear, wanted to improve Return on Advertising Spend (ROAS) for their Meta campaigns while maintaining brand consistency and avoiding new creative that didn't align with their ethos. To address this challenge, Accelerated Digital Media (ADM) implemented a solution using Meta's Advantage+ campaign technology featuring Dynamic Product Ads.

ADM developed tailored product sets based on insights from paid search efforts and built ads around high-performing product segments. The solution involved creating three product sets for tops, bottoms, and session shorts, with one ad per set to ensure a seamless launch. The results were impressive: the Advantage+ DPA campaigns achieved a 165% higher ROAS than previous traditional campaigns, campaign-wide ROAS improved 246% month-over-month, and the campaign maintained scalability despite a budget increase of over 70%.

Tracksmith