Case Study: Talkspace achieves efficient patient acquisition growth with Accelerated Digital Media

Talkspace increases conversions 51% with Accelerated Digital Media

Talkspace, an established leader in the online therapy space, partnered with Accelerated Digital Media (ADM) to improve its patient acquisition efficiency. The company operates in an ultra-competitive marketing environment where every dollar saved on customer acquisition can be reinvested into its mental health services. Their primary goal was to reduce cost-per-patient without sacrificing growth.

Accelerated Digital Media implemented a multi-faceted paid search strategy. They first optimized branded campaigns to drastically lower cost-per-click while maintaining search rank. This new efficiency then allowed for increased investment in non-branded search, where ADM focused on high-intent keywords, tailored ad copy, and built new landing pages. This approach yielded a 43% reduction in CPC for branded campaigns, an 86% increase in conversions from non-branded campaigns, and a 51% increase in overall conversions within the first seven months.

Talkspace