Case Study: Popl Achieves 133% ROAS Growth with Accelerated Digital Media

Popl increases ROAS by 133% with Accelerated Digital Media

Popl, a leading digital business card platform, faced the challenge of scaling its B2C and B2B operations while efficiently improving revenue, product sales, and return on ad spend. They partnered with Accelerated Digital Media to find a sustainable strategy to achieve these goals.

Accelerated Digital Media implemented a solution that transitioned Popl's campaigns to AI-powered dynamic retargeting and Basis’ Group Budget Optimization. This allowed for more efficient bidding and budget distribution. The strategy led to significant results, including an 81% increase in revenue, a 133% increase in ROAS, and a 36% decrease in CPA.

Popl