Case Study: Popl Improves LinkedIn Lead Generation with Accelerated Digital Media

Popl improves cost per lead by 92% with Accelerated Digital Media

Popl, a leading digital business card provider, wanted to generate more leads for its Teams service. The challenge was to make signing up for a free trial as easy as possible to improve conversion rates. Accelerated Digital Media (ADM) used LinkedIn Ads to address this need.

ADM implemented a solution using LinkedIn's in-platform lead generation forms, which auto-fill user information to reduce friction. They streamlined the data collection process and linked the forms to Popl's CRM. This campaign delivered exceptional results for Popl, including a 92% improvement in cost-per-lead and a 1023% increase in total leads. Accelerated Digital Media's strategy significantly enhanced the customer's lead generation efforts.

Popl