Case Study: PicnicHealth increases patient acquisition with Accelerated Digital Media

PicnicHealth increases patient enrollments to 1,444 with Accelerated Digital Media

PicnicHealth, a company that collects and digitizes patient medical records for research, partnered with Accelerated Digital Media (ADM) to improve its patient recruitment campaigns. Their challenge was to efficiently acquire a sufficient number of patients with specific medical conditions to support scientifically-valid research studies.

ADM implemented a multi-channel digital strategy using Paid Social, SEM, and Programmatic advertising. Their solution involved restructuring social campaigns for better optimization, overhauling search campaigns with refined keyword strategies, and using contextually-targeted display ads. This approach led to a 38% decrease in overall cost-per-acquisition and recruited 1,444 new patients in a single month, making it PicnicHealth's best recruitment month ever.

PicnicHealth