Case Study: Ortho Mattress pivots to eCommerce and boosts online orders with Accelerated Digital Media

Ortho Mattress boosts online orders 1560% with Accelerated Digital Media

Ortho Mattress, a regional retail mattress company in Southern California, faced a critical challenge when the COVID-19 pandemic forced the closure of its 63 retail stores. The vendor, Accelerated Digital Media (ADM), was tasked with helping the company quickly pivot from its traditional brand awareness and store-visit model to a new eCommerce strategy to continue operations.

Accelerated Digital Media implemented a hyper-targeted eCommerce approach, shifting paid search and programmatic campaigns toward online sales. ADM launched a dedicated shopping feed and dynamic remarketing campaign, and also created a PR campaign around the client's PPE donations to drive regional awareness. This solution yielded a 1560% quarterly increase in online orders, a 95% reduction in eCommerce CPA, and a 639% increase in Estimated Ad Recall Lift.

Ortho Mattress