Case Study: Nurx achieves 70% growth in monthly patient requests with Accelerated Digital Media

NURX grows monthly patient requests 70% YoY with Accelerated Digital Media

The customer, NURX, a telehealth provider, faced the challenge of sustaining its growth momentum in an increasingly competitive market after a period of explosive expansion. To meet aggressive Q4 growth targets, they partnered with vendor Accelerated Digital Media for SEM and paid search services to efficiently scale campaigns and reach users with relevant information.

Accelerated Digital Media implemented a solution focused on keyword expansion and the introduction of Google Shopping. They optimized the product feed, built a structured bidding strategy, and created numerous custom landing pages to align search intent with highly relevant content. The results for NURX included a 70% year-over-year growth in monthly patient requests, with 18% of new requests coming directly from Google Shopping. Accelerated Digital Media's tactics were instrumental in helping the customer achieve its ambitious Q4 goals.

NURX