Case Study: NURX Raises Telehealth Awareness and Boosts Conversions with Accelerated Digital Media’s Podcast Advertising

NURX boosts website views 32% with Accelerated Digital Media

NURX, a leading women's telehealth provider, sought to increase consumer adoption for its migraine care services by raising awareness among its target audience. To meet this challenge, they partnered with Accelerated Digital Media, which identified programmatic podcast advertising as an ideal channel to reach this demographic.

Accelerated Digital Media implemented a strategy targeting popular lifestyle and women's health podcasts with pre-roll and mid-roll ads. The campaign successfully reached over 227,000 households and drove significant results for NURX, including a 32% lift in website views and a cost-per-acquisition that was 77% lower than other channels. This solution by Accelerated Digital Media effectively boosted both conversions and revenue for the client.

NURX