Case Study: NURX boosts cash and insurance conversions with Accelerated Digital Media

NURX boosts cash-payment conversions by 46% with Accelerated Digital Media

NURX, a mission-driven digital healthcare company, faced the challenge of improving profitability across its service lines. They needed to manage distinct acquisition costs and lifetime values for both cash-paying and insurance-paying patients in an evolving D2C health market. To achieve this, they turned to Accelerated Digital Media for assistance with optimizing their SEM and paid search strategies.

Accelerated Digital Media implemented an intent-based keyword structure to segment campaigns for cash, insurance, and neutral buyers. This strategy was reinforced with customized landing pages. The results were significant, including a 46% increase in cash-payment conversions and a 222% growth for insurance terms year-over-year. ADM's landing page tests also led to a site-wide strategy change for NURX, driving a 10% CVR improvement and an 8% CPA improvement.

NURX