Case Study: Nom Nom boosts signup conversions with Accelerated Digital Media

Nom Nom boosts signup conversions by 129% with Accelerated Digital Media

Nom Nom, a direct-to-consumer premium dog food brand, faced intense keyword competition that made it difficult to scale their Non-Brand Search and Competitor Conquest campaigns in Google Ads. This left them heavily reliant on Brand campaigns for volume and efficiency. Accelerated Digital Media was tasked with finding a new way to cut through the competition and put the account on a path to efficient growth.

Accelerated Digital Media built Discovery (later Demand Gen) campaigns that drew users to a white-listed article highlighting Nom Nom's benefits over competitors before directing them to a landing page. The ads used article snippets and supplied marketing images to mimic organic search results, while a custom intent audience targeted users interested in competing brands. This solution drove a 129% increase in overall signup conversions, with the new Discovery/Demand Gen campaigns accounting for 34% of all new conversions.

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