Case Study: NOCD Achieves 26% Lower Customer Acquisition Cost with Accelerated Digital Media

NOCD reduces CAC by 26% with Accelerated Digital Media

nOCD, a telehealth company specializing in obsessive-compulsive disorder treatment, partnered with Accelerated Digital Media to address the challenge of maintaining its patient acquisition growth. The goal was to make its existing SEM efforts more granular to drive more bottom-of-funnel conversions.

Accelerated Digital Media implemented an intent-based SEM keyword strategy, organizing campaigns by funnel placement and setting specific acquisition cost targets. This solution delivered a 26% decrease in customer acquisition cost, a 4.3% rise in signups, and a 44% increase in the conversion rate for initial consultations.

nOCD