Case Study: Nadine West Nearly Doubles Conversion Rate with Accelerated Digital Media Discovery Campaigns

Nadine West nearly doubles conversion rate with Accelerated Digital Media

Accelerated Digital Media partnered with Nadine West, a monthly clothing subscription service, to address a challenge of heightened competition in search auctions. This increased competition was driving up costs and threatening the company's month-over-month growth goals.

To counter this, Accelerated Digital Media implemented a custom Discovery campaign strategy across Gmail, Discovery, and YouTube placements. This solution utilized intent-driven ads and a sophisticated audience strategy. The results were significant, with a 13% improvement in cost per acquisition, a 197% improvement in conversion rate, and a 49% improvement in click-through rate, effectively nearly doubling their conversion rate.

Nadine West