Case Study: Maui Nui Venison achieves higher purchases and lower acquisition costs with Accelerated Digital Media

Maui Nui boosts purchases 193% with Accelerated Digital Media

Maui Nui Venison, a company with an ecological mission to control invasive deer populations in Hawaii, faced a challenge when demand for its primary butcher box subscriptions began to outstrip its carefully managed supply. They partnered with Accelerated Digital Media (ADM) to diversify their social advertising approach and shift focus to their other product line, venison snacks, in order to continue growing despite inventory constraints.

Accelerated Digital Media (ADM) implemented a new paid social strategy by identifying three key audience segments for the snacks and creating targeted ad copy and creative based on customer testimonials. This solution included segmented prospecting campaigns and retargeting efforts. The results were significant, leading to a 49% increase in add-to-cart conversions, a 193% increase in purchases, and a 58% decrease in customer acquisition cost, enabling Maui Nui to successfully pivot its business focus.

Maui Nui Venison