Case Study: Juno Medical boosts appointment bookings with Accelerated Digital Media

Juno Medical increases appointment bookings 95% with Accelerated Digital Media

Juno Medical, a healthcare group operating in several U.S. markets, partnered with Accelerated Digital Media (ADM) to address the inefficiency of its Google Ads account. The account's structure, which segmented campaigns primarily by care line with mixed keyword intents, led to a high cost per acquisition and made it difficult to optimize for new patient appointment bookings.

Accelerated Digital Media restructured the Google Ads account by creating new campaigns segmented by care line, market, keyword match type, and intent. This granular approach provided greater control and visibility, allowing ADM to identify and shift budget to the highest-performing areas. The results were a 95% increase in appointment booking conversions, a 24% improvement in CPA, and a 50% increase in spend, enabling Juno Medical to scale its SEM efforts effectively.

Juno Medical