Case Study: johnnie-O achieves 41% revenue growth with Accelerated Digital Media

johnnie-O grows revenue 41% with Accelerated Digital Media

johnnie-O, a premium menswear brand, faced the challenge of increasing its annual revenue by 10% through new customer acquisition. They partnered with Accelerated Digital Media (ADM) to overcome the limitations of Google's Performance Max campaigns, which are effective but often opaque and difficult to optimize for further insights.

Accelerated Digital Media implemented a creative solution to extract insights from Performance Max campaigns by duplicating them to isolate specific audience signals. They utilized first-party data to create new purchaser audiences and deployed a script to analyze spending by ad format, allowing for better budget allocation. This strategy drove remarkable results for johnnie-O, including a 41% increase in revenue, a 64% increase in ROAS, and a 66% increase in conversion rate.

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