Case Study: johnnie-O improves ROAS with Accelerated Digital Media

johnnie-O boosts ROAS 37% with Accelerated Digital Media

johnnie-O, an apparel brand, partnered with Accelerated Digital Media to improve their paid social advertising efficiency. Their challenge was transitioning from manual ad set budget optimization (ABO) to automated campaign budget optimization (CBO) on Meta platforms without harming their short-term performance.

Accelerated Digital Media implemented a careful, staggered transition to CBO, timing the shift with other major campaign changes like new creative to condense learning periods. This strategy successfully avoided a performance drop and delivered significant improvements. The results included a 37% increase in ROAS, a 25% decrease in CPA, and a 19% increase in overall reach for johnnie-O.

johnnie-O