Case Study: johnnie-O achieves Q4 revenue growth with Accelerated Digital Media

johnnie-O boosts revenue 21% with Accelerated Digital Media

johnnie-O, an apparel brand, was lagging behind its 2022 revenue goals heading into Q4. Accelerated Digital Media (ADM) was engaged to implement a sweeping cross-channel strategy using eCommerce, Paid Social, and SEM services to help them meet their aggressive targets.

Accelerated Digital Media executed a highly-customized, multi-faceted approach across Search and Social channels. This included increasing Performance Max campaign segmentation, expanding non-brand search, and deploying timely holiday ad creative. The strategy implemented by ADM generated a 15% increase in ROAS, a 21% increase in revenue year-over-year, and a 66% surge in Cyber Week revenue.

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