Case Study: Fable Home boosts conversions and revenue with Accelerated Digital Media’s YouTube ads

Fable Home boosts YouTube ROAS by 62% with Accelerated Digital Media

Fable Home, a direct-to-consumer brand specializing in ethically-made housewares, entered the holiday season with goals to expand its reach and acquire new customers while maintaining a strict 2x return on ad spend target. The challenge for vendor Accelerated Digital Media was to make Fable Home's advertising dollars work more efficiently against increased seasonal competition.

Accelerated Digital Media implemented a targeted YouTube advertising strategy, using prospecting audiences to find new customers and creating unique campaigns for different stages of the sales funnel. This solution drove a 142% increase in monthly conversions and a 140% increase in monthly revenue for Fable Home. Accelerated Digital Media also achieved a 62% increase in YouTube ROAS, all while hitting the client's 2x ROAS goal during the busy holiday period.

Fable Home