Case Study: Eleven36 Drives Higher CTR and ROAS with Accelerated Digital Media

Eleven36 boosts ROAS 63% with Accelerated Digital Media

Eleven36, a foodservice equipment and supply company, faced market uncertainty due to rising tariffs in Spring 2025. The vendor, Accelerated Digital Media (ADM), was enlisted to help address shifting buyer concerns without resorting to discounts. ADM provided services including B2B Marketing, SEM, Demand Gen, Dynamic Search Ads, and Shopping.

ADM's solution was to lean into "Made in the USA" products and messaging. They built a new landing page, updated search extensions and product feeds, and launched targeted campaigns including Demand Gen and Dynamic Search Ads. This strategy delivered significant results, with a 140% higher click-through rate, a 63% higher return on ad spend, and a 105% higher average order value compared to account averages.

Eleven36