Case Study: a digital dental brand achieves a 392% lift in CVR with Accelerated Digital Media

Digital Dental Brand lifts social CVR 392% with Accelerated Digital Media

Accelerated Digital Media (ADM) partnered with a digital dental brand that makes at-home tooth replacement devices. The client was facing a significant challenge as Meta's changing policies for health advertisers had complicated their social advertising, leading to acquisition costs well above target and a conversion rate below the industry standard. Their existing creative strategy was inefficient, and weekend performance volatility was particularly problematic.

ADM implemented a strategic restructuring focused on three core areas: creative optimization, landing page testing, and a dayparting strategy. They rebalanced ad spend across high-performing creative types, developed new landing pages that nearly doubled the conversion rate, and implemented a schedule to control weekend ad spending. As a result, ADM helped the client achieve a 392% increase in their social conversion rate and a 76% improvement in overall customer acquisition cost, leading to record sales weeks.