Case Study: DECKED boosts YouTube performance with Accelerated Digital Media

DECKED boosts brand recall 52% with Accelerated Digital Media

DECKED, an eCommerce brand selling truck storage accessories, faced the challenge of determining which of their seven video ads would most effectively engage their target audience and drive conversions at different stages of the sales funnel. They partnered with Accelerated Digital Media (ADM) to test these creatives before investing in a major advertising campaign.

Accelerated Digital Media implemented a YouTube Brand Lift Study to measure each ad's impact on brand recall, viewability, and conversion actions. The study identified three distinct winning videos, each excelling in a different category. By assigning these specific videos to targeted campaigns, ADM helped DECKED optimize its YouTube strategy for greater impact and lower future ad production costs.

DECKED